Eyal Gever’s article “Technology and Art: Engineering the Future” (2012) asserts that technological advances in today’s society has become a fundamental force in the development and evolution of art. Gever supports this claim by providing various examples of how art is becoming less static and taking up new and different forms; with these developments the boundaries are limitless and there will always be new artists pushing the envelope of what has never been done before. Gever’s purpose was to point out that the goal of art today is about the experience the art delivers to the public in order to prove that it actually has nothing to do with the techniques that the artist chooses to use, but to use it as a new base or medium for moving in new directions. The specific works of art mentioned and the technical language throughout this piece lead me to believe that Gever is writing to a well-educated audience with some knowledge of art and modern creativity with a willingness to consider new and varying forms.
I agree with Eyal Gever’s assessment of how technology has provided artists with new tools of expression. These two seemingly distinct disciplines are interlinked more than ever, with technology being a fundamental force in the development and evolution of art. All of these various forms and techniques; internet, digital fabrication, nanotech, biotech, self-modification, augmented reality, virtual reality- these are all altering our lives, our view of the world and ourselves. These are all creating new experiences and opportunities than ever imagined, scientists, software developers, inventors, entrepreneurs – but also musicians, visual artists, film-makers and designers are all participating and contributing to this new world of art. Technology has also served as a place for all of these different arts to exhibit their work and to sell it too. This use of social media is a powerful tool to change the relationship between collectors and the public, effectively spotting people looking for specific artworks.A huge concern that Gever was wise to bring to attention was the argument that as a result of so many new tools and techniques, we may lose our sense and ability to evaluate what is great art. Gever refutes this by stating “In art, what becomes popular is not necessarily great, and vice-versa. Many new art ideas and artworks were hard to digest when they first came out” (2012). I think that this challenges artists in a positive way by motivating them to push their boundaries and limits as truly great art surprises and takes us where we least expect it.
Gever, Eyal. “Technology and Art: Engineering the Future.” BBC News. 4 Oct. 2012. Web.